True Story

True Story

Creating the brand identity and the introductory campaign film and creatives for the HR company JOBGROUP newest sub-brand, TRUESTORY which focused on offering positions for young university graduates.

integrated campaign

brand identity


y generation

image film


facebook campaign



MISSION: to create an outstanding brand identity which catches the eyes of the gen Y and Z graduates and campaign creatives that they find relatable.

DESCRIPTION: Along with the complete brand identity we created the brand’s mascot, a yellow baby octopus, and several creatives were built around it. We also created an introductory image film and photo creatives for the brand. We worked with the following insights: everyone is asking graduates about their plans, and their future career. Usually, people don’t have the answer yet so they get angry. No one really understands them during the university years, especially the exam periods, and they feel that all their knowledge is useless, while they can solve every household problems with a duct tape. The opportunity to create eye-catching, brave and funny creatives made this to another love-project of ours. 🙂

RESULTS: Over 300 graduates applied via our website within the first 6 months after launching the brand.