NESPRESSO – Dress up, TVC

Ailen Nagy’s material was selected from 40 works in the NESPRESSO competition. After that, we made a commercial for them from the concept and were able to tour in Cannes.

cannes

tvc

commercial

image film

MISSION

Nespresso’s mission was to select a young director for the new image film, so it all started with a competition. They were searching for new ideas and new points of view. Our Creative director, Ailen Nagy’s creative concept was chosen from more than 40 applications.

DESCRIPTION

This was one of our “love-projects”, so we loved all the moments of the pre-production, the shooting, and the post-production. We wanted to work with the best team possible, so we selected the greatest crew we could reach. Some of our favorite moments: selecting the earrings that match the capsules, taking 26 slow-mo shots about the coffee then not using any of them, working with a Hungarian compositor from London (Eszter Mics).

Results: An image film, named “Dress Up” was created from a woman’s point of view, with a sense of elegance and sophistication. The short version of the film was used as a TVC. 

PRESS

http://www.mediapiac.com/marketing/Magyar-stab-keszithet-szpotot-a-Nespressonak/2357/

http://filmvilag.blog.hu/2015/05/06/nespresso-palyazat_eldolt_ki_utazik_cannes-ba